Sho'ayb was a direct descendant of Ibrahim from his later wife named Quturah. He was appointed prophet by Allah to the people of Midyan and Aykah, who lived on the east of Mount Sinai. He was the father-in-law of Musa, who had taken refuge with him after the Pharaoh of Egypt had banished him into the Sinai desert.
The people of Midyan and Aykah cheated on weights and measures.They waylaid caravans and were corrupt morally. They jeered at the teachings of Sho'ayb and challenged him to show them what he meant by the punishment of Allah, if indeed there was such a God. Their insolence reached such heights that Allah sent His wrath upon them which they had demanded. The people of Midyan were destroyed by roaring thunder and violent earth quakes. The people of Aykah were covered with darkness that emitted fire, destroying most living beings. None except for a handful of true believers survived these calamities.
References: al Qur'an: Sura Aaraf, Hud, Hajar, Shu'ra', and Ankaboot.
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